My Marketing tips

Archive for July, 2009

Got Website Visitors? 5 Steps To Get Them To Subscribe

You’ve put a lot of investment into your website and perhaps even more into various marketing activities to drive traffic to your site. And it’s working your traffic numbers are up. You are halfway there now you need to turn those visitors into subscribers. Building a list of potential clients who are interested in what you have to offer is the only way you are going to make money from your online efforts!
The secret? Put yourself in your visitor’s shoes. Here are five steps that helped me increase my own visitor/subscriber conversion rate from 2.61 to 4.44 in just eight months:

1.Get the right visitors. Seems basic but it’s one of the most important ingredients to building a responsive list; it’s also the most timeintensive task. Extra effort spent on this step will also pay off handsomely.

It all comes down to making an emotional connection in your copywriting. If you have ads links on other people’s sites articles posted on article directories etc. does your message convince readers that you understand what they are looking for or trying to eliminate and have answers for them? When they then get to your website does that connection strengthen and grow if they are the right prospect?

If you write articles or place ads promising info on how to avoid foreclosure for instance when they get to your site don’t immediately try to sell them a new mortgage they’ll likely click away instead share your own foreclosure story and how you overcame it they may want to know more! In your copy use the language your ideal prospect is familiar with no jargon talk to them at their level use the kind of words and phrases they are likely to search for.

This is a very simplistic explanation of this topic. If you don’t know much about keywords and copywriting get help with this step.
2.Now that a visitor has found your site and stayed more than 2 seconds…it it clear to them what you want them to do next? Too many choices = confusion = click away! If your goal is to get subscribers hint then your home page should funnel them toward that goal. Don’t send them to your “about” “coaching services” or “products” pages firsttime visitors are unlikely to buy right off anyway although it’s ok to have navigation that lets them get to those pages if they want to. Instead make it clear that the ONE action you want them to take is to SUBSCRIBE!
3.They’ve read your copy and are interested in subscribing. Is it easy to figure out how to do so? Your form should be easy to find on the page even having it in a couple of places will work well. Put the form right on the page; don’t make them click to get to the form many won’t bother! Use a graphic colors large print but not too busy. If visitors are likely to land on pages other than your home page you should assume they might put a subscription form on EVERY page of your website. On the left near the top of the page is a good location.
4.WIIFT? what’s in it for them If you aren’t giving away something in exchange for their email address why should they subscribe? Not very many folks really want another monthly newsletter or weekly tips; however if you offer a valuable freebie they might be willing to try it out! Be upfront about what they are getting: the format/length of the freebie frequency of your newsletter what type of info they should expect. A link to a sample recent newsletter that opens in a new page so they won’t lose the page they are on is a nice touch.
5.Why should they trust you? No one wants more spam…so you need to assure them that their information is safe with you. Include a short statement about your privacy policy and assure them that they can unsubscribe anytime. I also recommend asking for minimum info email address and first name so you can personalize their emails. Every additional piece of info you want will decrease their likelihood of subscribing.
The above steps will make it clear to your visitor/potential subscriber that you have THEIR interests at heart. That’s the beginning of the emotional connection that will build your list and ultimately increase your income!

About the writer:  Terri Zwierzynski the SoloCEO is a self employed business strategist and marketing consultant to Solo Entrepreneurs. She runs SoloE.com the self employment resource website which attracts thousands of solo entrepreneurs and home business owners monthly from all over the world with proven practical business tips and marketing ideas.Visit SoloE.com and get our new ebook 25 Surefire Ways to Capture More Clients Get More Done in Less Time and Make More Moneyin 90 Days or Less.

The Talent Of The Joint Venture!

To many marketers in the “Internet Marketing” niche setting up a joint venture a JV has become identical with recruiting “super affiliates” to promote a product launch. While only one of many possible types of joint ventures that are the type of JV that this article focuses on.

This article addresses facts that you need to recognize in order to become a Master of “The Art of the JV.”

This article is specifically addressed to the individuals seeking to persuade super affiliates to JV with them.

Mastering “The Art Of The JV” actually isn’t that difficult. It’s something that many seasoned veterans within “The Internet Marketing Inner Circle” have done. It only requires acknowledging and adopting the proper mindset…which leads to naturally taking certain actions.

As a tested joint venture broker and lifetime member of The Internet Marketing Inner Circle please allow me to share with you just seven concepts that once fully integrated into your thinking and modusoperandi WILL make you a MASTER of The Art of the Joint Venture.

The 7 Concepts are:

1 Joint venturing is not just asking someone to promote your product. In the Internet Marketing niche in particular lots of novice marketers equate joint venturing with recruiting super affiliates. Most super affiliate has countless products that they can promote their own products and the products of partners. To such people a joint venture often means a longterm multifaceted bargain.

2 Joint venturing is not just about the money! Many super affiliates are recurrently offered 60100 commission. Some are even startlingly offered greater than 100 commission so money is usually NOT their main motivator.

In case you’re wondering how anyone could afford to pay greater than 100 commission think backend!

3 Successful joint venturing does often hinge upon who you know. Man is a social creature and we thrive upon socializing getting to know people and becoming friends. We like to work with those that we actually know and also often make decisions based upon the recommendations of those we know. Often joint ventures are landed when you are recommended by a friend of your “target” JV partner.

4 An appealing joint venture proposal must answer the “What’ In It For Me?” question. Too many people approach seeking joint ventures without really asking what the other party wants most! Seek joint ventures by first attempting to see the world through the other person’s eyes and you’ll get better results.

5 In seeking joint ventures in many niches you are facing very stiff competition. Many novice product developers seem to completely ignore the fact that they are only oneofMANY releasing similar products in the same timeframe. Come to the table prepared to prove how your product is superior and why your joint venture proposal is more desirable.

6 Being a part of the in crowd… “the inner circle” can give you a definite advantage. Most of us have a circle of trusted friends. We have people that we have grown to know like and trust and that’s who we prefer working with all things being equal. That DOES mean that you may need to break into your desired joint venture partners’ inner circles.

7 The Law of Reciprocity is an inviolate law of human interactions. It applies to every human culture that anthropologists have ever studied. The law requires that when someone does something nice for you you’re obligated to do something nice for them in return. It requires that when someone does you a favor that you seek ways to reciprocate. Learn to deliberately tap into that law by doing nice things for others… particularly potential JV partners. That’s not diabolical that’s engineering a “yes!”

These are just a few of the concepts that you really do need a firm grasp of in order to be a Master Of The Joint Venture. Master these concepts and landing more lucrative joint ventures will require MUCH less effort. Study and practice “The Art of the JV” until much of it is habit and you will one day discover that you HAVE “Mastered” it.

About the writer:nbsp;nbsp;For more useful tips hints please browse for more information at our website:
http://www.jointventuressecret.com
http://www.jointventure.infozabout.com

A Basic Guide To The Multi Level Marketing Affiliate Program

Multi level marketing affiliate program MLM is also referred to as network marketing. The multi level marketing affiliate program is essentially a type of business model that combines direct marketing with franchising. The term business model describes a vast range of informal and formal models that are used by companies to represent various aspects of business such as operational processes organizational structures and financial forecasts. The multi level marketing affiliate program business functions by enrolling unsalaried salespeople to sell products and meanwhile earn additional sales commissions based on the sales of people enrolled into their downline an organization of people that includes direct recruits recruits’ recruits and so on. This arrangement is similar to franchises where royalties are paid from the sales of individual franchise operations to the franchisor as well as to an area or region manager.

There can be multiple levels of people receiving royalties from one person’s sales. New multi level marketing affiliate program members may be required to pay for their own training and marketing materials or to buy a significant amount of inventory to start their career.

The compensation plans vary from one multi level marketing affiliate program business to the other but there are basic plans in place. The Unilevel or Stairstep Breakaway plans are the oldest and most popular in the multi level marketing affiliate program business. These plans features two types of distributors either managers or nonmanagers. The pay method of these plans includes Baseshop overrides where there are overrides of managers from their subordinate nonmanagers. This method is the same as any other type of sales organization. Generational overrides are overrides of managers from the baseshop of managers who were previously their subordinate. Most plans compensate at least three generations of such managers. Executive bonuses are commissions for managers who exceed a posted sales quota. For example 2 of the total company sales revenue may go to a bonus pool that is shared monthly to managers who exceed 10000 in that month. Commissions are based on the aspect of cycles where a distributor is
paid a fixed amount whenever both legs achieve a certain number of sales units each. Commissions are paid incrementally when the sales volume in each leg matches.

In recent years the multi level marketing affiliate program business has developed an image problem due to its resemblance to the illegal pyramid or other similar schemes. Multi level marketing affiliate program businesses operate in the United States in all 50 states and in more than 100 other countries around the world. Many pyramid schemes try to present themselves as legitimate multi level marketing affiliate program businesses. In the legitimate multi level marketing affiliate program companies commissions are earned only on sales of the company’s products and/or services. No money may be earned from recruiting alone through signup fees though money earned from the sales of members recruited is one attraction of multi level marketing affiliate program arrangements.

A commonly adopted test of legality is that multi level marketing affiliate programs follow the socalled 70 rule which prevents members “inventory loading” in order to qualify for additional bonuses. The 70 rule requires participants to sell 70 of previously purchased inventory before procuring new orders. There are however variations in interpretations of this rule. Some attorneys insist that 70 of purchased inventory should be sold to people who are not participants in the business while many multi level marketing affiliate program companies allow for selfconsumption to be a significant part of the sales of a participant. The Federal Trade Commission offers advice for potential multi level marketing affiliate program members to help them identify those activities that could be scams.

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