Archive for September, 2009
Viral Marketing Power
Viral Marketing Power
Viral Marketing is essentially a marketing strategy intended to help marketers generate huge traffic exposure and massive bottom lines. Surely the word ‘viral’ bears close resemblance to ‘virus’ our most popular flu bug. Viral marketing will do wonders for marketers if only its power is drawn and used effectively.
How can viral marketing be of effective help to our online business? What sort of advantages and benefits can viral marketing give us?
In the world of marketing as in mortarandbrick marketing we know one thing for sure that will definitely help us in gaining more customers and increasing our profits. It’s none other than wordofmouth referral system. We can imagine the impact it will have upon our online business. Customer A is satisfied with your product or service and he or she goes to inform another friend B about it. B trusts A and buys your product or service and goes on to inform another friend C who is inquiring into your product or service. If C expresses interest and buys you will get the repetition of the cycle which will impact your referral system and bottom line positively. How powerful and effective can this wordofmouth referral system gets especially when you will get to increase your clicks and conversions in the long run! A good noticeable example would be Windows Live Hotmail who tags a simple little advertisement indicating free email account with them to each and every email sent by its member user. This resulted in a huge explosion in the former Hotmail and is still garnering numbers in email user memberships for the new Windows Live Hotmail. This is how it’s being done effectively:
Express yourself with the latest Windows Live Messenger! Get it free today! Windows Live Messenger
Viral marketing helps to build up your credibility. Visitors and customers will trust you more as time passes. As word goes forth about your product or service isn’t it wonderful and beneficial to your business that someone commends very well about your product or service. As Rome was not built in one day so credibility has to be earned and built over a period of time. Much effort is required to present yourself as a credible and trustworthy marketer therefore the image projected must always be good.
Where there is viral marketing there is the tendency to created buzz for your online marketing. When visitors come to know and express deep interest in your product or service there’s this possibility of good ‘noise’ about what you have to offer. Questions will be asked about your offers. What views or comments can be expected from them? How will you be tackling reservations about your product or service? Importantly you must know how this good ‘noise’ is going to affect your business when visitors take their vote on future purchases from you.
When there is creation of buzz your marketing campaign will be made visible inevitably. Viral marketing does this effectively. Your online business goes prominent especially when your visitors and customers come flocking to you to find out more or for more purchases. It’s a win win situation. Needless to say your business will experience exponential increase in sales if clicks are converted. Viral marketing makes closing of sales so much easier for marketers. A good example is Amazon.com who attaches a flyer to every gift that you are recommended to send to your friend. The flyer is actually viral marketing in motion it details the products of Amazon.com.
Viral marketing knows no boundaries. It can activate itself even in social bookmarking websites. YouTube for example is one site where you add a few links allowing users to bookmark your content. This amounts to opening opportunities for the promotion of your website with the possibilities of massively increasing traffic. Understanding the demographics of the various social bookmarking websites will be of advantage to you. Application of different strategies such as free games interesting articles and funny videos to your site will do wonders to your campaign. Viral marketing will take care of the results.
Viral marketing has the power to reduce your promotional costs besides marketing costs. The main part of the promotion is actually carried out by your subscribers and customers who interact with their friends relatives and work colleagues. In effect they are the ones who put viral marketing into action bringing you its results.
Viral marketing is effective. It is also explosive. You will see exponential growth in your online business through vast increase in site traffic and demand for your product or service. Put simply at all costs hold on to viral marketing power.
About the writer: For latest updates on how to increase traffic raise page ranking write effective articles and powerful squeeze pages create explosive blog marketing system learn about viral marketing and bring in massive income from your internet marketing business please Click here Webmaster: Jeremy Long Chia Teik.
Messaging For Large Companies: Going Green Makes Good Business Sense
Messaging For Large Companies: Going Green Makes Good Business Sense
Companies with multiple locations face an interesting problem when implementing a largescale on hold marketing promotion: how does one costeffectively deliver and verify controlled marketing content to isolated systems at numerous remote locations? The question becomes particularly relevant when you consider the potential value of the on hold airtime of large multilocation companies compared to the amount of time energy and resources a company might spend deploying custom on hold messages.
The qualified reach of the on hold airtime of a nationwide company can be comparable to that of a nationally syndicated radio program but at a fraction of the cost and with minimal human intervention. However the medium is largely underutilized by these companies due to inherent difficulties and inefficiencies in managing large numbers of remote players. While a variety of systems have been developed attempting to address the issue the technology available for on hold messaging systems has not historically lent itself to efficient content delivery has required the use of disposable media to deliver content and has required significant travel and/or delivery costs.
CD cassette and other removablemedia based systems are troublesome time consuming and wasteful to operate. Besides the tendency of mechanical devices to wear out over time even solidstate devices are problematic. Any changes in message or music content require the creation and distribution of updates and disposal of outofdate media. Once distributed employees at some locations may not install the update may lose the removable media may install outofdate content or may substitute their favorite unlicensed music which may expose the company to copyright infringement liability and may be offensive to your customers.
Remote upload systems that receive content updates through phone lines offer some advantages over removable mediabased systems. However remote upload systems are still complicated inefficient and require the use of relatively expensive and wasteful communications systems. Music and message updates take place in realtime easily more than 10 minutes per location occupy a phone or fax line during the upload and have reduced sound quality due to use of an analog phone line for audio upload.
These deficiencies have led most multilocation companies to leave the selection of an on hold messaging service provider to the discretion of the individual locations. This handsoff approach allieves the burdens associated with centrally managing a large number of players but leads to inconsistent message content across the organization a loss of oversight and control and are generally wasteful and inefficient. The net result is the gross underutilization of an important company asset and potential exposure to liability for any copyright infringement or compliance issues on any of the disparate systems playing throughout the organization.
The answer is a green system that can draw on the power and efficiency of the Internet. Internet based systems allow centralized control of program content and the deployment of custom messages to any number of remote locations anywhere in the world with Internet access thus reducing the use of consumables in program deployment. Additionally because of the flexibility of webbased management players can easily be grouped and sub grouped to match virtually any organizational structure such as geographic regions or business divisions allowing players to be remotely managed and eliminating the need for delivering and installing physical recording media. Moreover playlists can be automatically generated and loaded onto netbased players according to schedules. The result is a dramatic reduction in the resources used to manage on hold message content and delivery where a single person can accomplish what would otherwise require hundreds or even thousands of people do with any other technology.
Such green systems are available today and are an invaluable tool for multilocation companies and their use makes both economic and ecological sense. On hold airtime is a valuable asset of any company but the qualified reach of large multilocation companies makes their cumulative airtime particularly important. Internet based on hold messaging is essential for any company with multiple locations to allow for the integration of on hold messaging into the companys overall marketing mix as well as to reduce the consumption of resources required to manage older less capable on hold messaging systems.
About the writer: Larry Pfeil is the Vice President of A Cooler Audio Technology Inc. developers of the patented NetSmart On Hold Internetbased on hold messaging systems. ACAT Specializes in on hold messaging systems and services for large multilocation accounts. You can find out more on our websites at www.customercareonhold.com and www.acat1.com.
Network Marketing – The 4 Key Areas To Success
Network Marketing – The 4 Key Areas To Success
You have just got started in your network marketing business and you are beginning to realise that it is not as easy as it first seemed. What you will begin to find when you start sharing your opportunity is that people come up with a variety of objections. The usual suspects are money time and having to make monthly subscriptions depending on your programme.
The most important information that marketers need to know yes if you are in network marketing you are in marketing is that some prospects need to see your business an average of 7 times before they are ready to make a decision. So the first lesson is to go back at a later date. This does not mean hassling people.
Something else you need to know and that is people need to be emotionally driven to make a decision especially on such an important subject as making changes in their lives.
It is likely that your sponsor would have told you that this is not sales you will be sharing the opportunity and products with people within your network e.g. Family friends associate etc. Some people can run with this and will get on the telephone and have made 100 calls within the first week. Others the vast majority find this a lot harder. They actually do feel that they are sales people or the people they are talking to feel that they are being sold to. So what is the solution?
If you attend any good quality sales training they will tell you that a good sales person does not sit in front of a prospect and start selling to them. Think back to sales person from whom you bought something from. Was it the product or the way that person conducted themselves? Did it feel as if they were treating you like a person? Did you find yourself really liking this person?
It is really important that you are “just yourself”. Don’t become a salesperson. Be genuine about the opportunity or the products.
People come into network marketing for a variety of reasons. Everyone has a Primary Motivating Factor.
Extra income
Financial Freedom
Have a business
More time
Retirement
Leave a legacy …
In order to achieve success in network marketing from the outset you need to be aware of the 4 key areas to success. This was taught to me by my upline in one of the network marketing companies I got involved with. It does not matter what business you are in the principles remain the same.
1.Melt the Ice Build Rapport. This is where being yourself comes in. Another favourite lesson I learnt was to be more interested in my prospect. Building rapport could take a few minutes or it could take several separate contacts. It is a process that should not be rushed. Even if your prospect does not buy your product or join your business the worst thing that could happen is that you gain a friend. When you build rapport with your prospect they are more likely to have respect for you. They are also more likely to accept an invite to speak to your upline or view a presentation.
2.Find their Hot Button Primary Motivating Factor PMF. It is important that you know your own motivating factor why you are doing the business. However people will join your business or buy your products for their own reasons and not yours. Don’t be afraid to talk about money. People are used to spending money on things that they do not need. In relation to the business opportunity you are offering someone a gift. An opportunity to change their lives. Find out how having more of what they want will make them feel.
Questions to ask your prospects:
What is your number one priority?
Why did you pick that one?
Why is that important to you?
What are the consequences of not having that opportunity?
Why would that worry you?
3.Press their Hot Buttons. Tell them how your opportunity can deliver their PMF. The best way of doing this is to share stories of the success of other people. Facts tell stories sell. Think about people they may identify with. If you have build good rapport and taken an interest in them this should be easy.
4.Get a Commitment. When you have a discussion with a prospect your goal is to move them to the next step which is usually making an appointment for them to look at more information. This may be in the form of a presentation given by a third party not you. The presentation may be in the form of a three discussion with your sponsor an online video a hotel meeting etc. Whatever the format of the presentation and especially during a 3 way telephone conversation you are the passive listener and student. So at the end of your conversation you want to set up another appointment/time to talk again.
About the writer:nbsp;nbsp;Sonia is a Personal Development and Success Consultant. She has been involved in the personal development industry for over 20 years primarily in the public sector.
Sonia Harris 2007
Personal Development and Success Coach