Archive for November, 2009
How To Ethically Claim Ownership Of Other Peoples Information
How To Ethically Claim Ownership Of Other Peoples Information
If you’ve nearly given up on the thought of having your own information product don’t give up hope now. Follow this simple plan and you’ll be publishing your own information products in no time flat.
1 Choose your topic.
Here’s your “Get Out of Jail Free” card. If you get beyond this point you’ll have progressed further than 95 of all people involved with internet marketing. So stop sweating it so much. Picking the topic isn’t the stumbling block that most people make it out to be.
You know what most interests you. Now find out if others share your same passion. Do some research to find out whether or not your topic is of any interest to others. The easiest way to gage the demand for your topic is to use a simple software application called Good Keywords which is available free here:
http://www.goodkeywords.com/
Use the Good Keywords software to find the search frequency looking at Overture now Yahoo! for your main keyword phrase. If your topic is specialized then step back and look at the bigger picture to read the barometric pressure of your topic.
As an example if you intended to publish your information product on the advantages / disadvantages of children’s tennis shoes that use Velcro straps in place of conventional shoe strings your “main keyword phrase” might be “children’s tennis shoes” as opposed to “tennis shoes with Velcro straps”.
You’ll get differing opinions from one marketer to the next on what’s an acceptable level of “demand”. The prevailing opinion says that you should be looking for 50000 90000 searches per month minimum for you main keyword on Overture in order to make your project worthwhile. Well… I don’t like generalities much. These kinds of guidelines don’t consider the specifics of your product / service. Less may be OK.
Got your topic? Is there demand? Yes? Yes? Good. Let’s move on to part 2 of this plan.
2 Find a resource that offers rights preferably without charge to republish information on your chosen topic.
This is fairly easy. Here are some of the most popular sites that offer articles with reprint rights:
http://www.articlecentral.com
http://www.articlecity.com
http://www.ezinearticles.com
http://www.goarticles.com
http://ideamarketers.com
http://www.netterweb.com
http://www.turboarticles.com
http://www.valuablecontent.com
For additional reprint rights resources go to Google http://www.google.com and search for “your topic”reprint rights articles. I just did this for “tennis shoes”reprint rights articles and received 551 references. There’s an abundance of information that other authors would be tickled pink to have you share.
3 Identify products and/or services directly related to your topic that you can use to monetize your information product.
This step could involve your own products or affiliate products. If you’re unfamiliar with affiliate programs you promote a product or service as an indepent contractor and the owner pays you a sales commission when visitors you refer make a purchase. That’s all there is to it.
4 Review and add commentary on the feature article.
When using an article or information source from another publisher the normal requirement is that the article be republished in its entirety without alteration and that you included the original author’s “resource box” that credits them as the author. This resource box will have a link to their site and should not be changed or omitted.
Occasionally you’ll find an author who offers reprint rights articles AND an affiliate program for their product. This is a beautiful thing particularly if they allow you to replace the URL in the resource box with an affiliate link of your own.
Your objective at this stage of the game is to review the article that you intend to use and create an introduction of your own and a list of useful resources directly related to the topic being discussed. Simple enough right? We’ll come back to this again shortly.
5 Published the above in an ebook format.
After creating your introductory commentary and resource list you’re going to create your own ebook. This is not difficult; and with new innovations in ebook software you’re going to look like a real pro even if you have no prior experience.
Here are the 3 sections of your soontobepublished ebook:
A Introduction and commentary.
B Reprint rights article.
C Resource list.
The introduction can be text only but if you truly want to connect with your reader consider adding this as an audio feature.
And how about this?…
Why not read the reprint rights article that you’re using?
Again the audio dimension will help you make a far better connection with your reader than text alone and even though the article was written by somebody else your voice gives you “ownership” in the mind of the reader / listener.
Don’t discount the powerful effect of audio. By representing yourself with a picture and audio you’ve just acheived the status of a real live person. Bonds will be formed and defenses will come down. It’s a certainty.
The last component C above of this step will be to incorporate your “recommended resources” list and guess what?…
This is where you can monetize your ebook. These recommended resources could include free tools and services but also and more importantly they should include products that you either own or for which you’re an affiliate.
Is the picture coming together now? Great.
6 Offer your ebook.
This simple plan can be fully executed in a day’s time. It’s simple and you can have fun doing it. Create an entire series on your topic. Once you get your first ebook finished you’ll be cranking out the next and the next and the next… Henry Ford would be proud of you.
So what’s your first smash hit going to be?
About the writer:nbsp;nbsp;Author: Corey Morehousehttp://freewebbizsolutions.wordpress.com/2006/02/04/viralmarketing/
Don Julio Makers Mark And Grand Marnier Sit For Portraits
Don Julio Makers Mark And Grand Marnier Sit For Portraits
CHICAGO IL Fine art oil painter Robert Goldsberry just posted three new still life paintings to his online art gallery at DiscoveredArtists.com. According to the artist “I love to paint the things that interest me most” and what interests him most lately are three brands of liquor.
The American artist who lives and paints in Northern Colorado is showing recently completed still life paintings featuring bottles of Don Julio Maker’s Mark and Grand Marnier in his online art gallery.
Goldsberry who is a formally trained fine artistused brush and paint to createthese near picture perfect paintings. And it seems that by his choice of subject and by taking the time to paint these products he is documenting that these brands are very important to him.
Marketers could say that the paintings themselves are a wonderful tribute to the power of the brand and confirmation in this case that art mimics marketing.
In the Don Julio portrait Goldsberry showcases his favorite brand of tequila set on a table and paired with a smoldering cigar. He titled the painting The Don.
The artist explains that the painting is “My favorite tequila the Reposado by Don Julio coupled with a fine Romeo y Julieta “.
The bottle and smoke are set on a bright white table cloth draped over a polished table. The setting is a classic still life composition reminiscent of commonly painted pitcherwithbowl subjects but with a definite twist.
The Maker’s Mark painting is similar to the Don Julio still life but is more expressionism than realism. In this artwork Goldsberry honors his favorite whisky and pairs it as he describes “with the sculptor’s wax of the Heisman Trophy.
The artist cleverly associates the artist’s mark made by the sculptor on the Heisman Trophy with the maker’s mark printed on the liquor bottle label. The artist’s own mark his signature on a painting completes the theme. Each work of art is marked by the maker to document and hold accountable the creative mind that first conceived the work and then created it.
The painting simply titled Maker’s Mark showcases a bottle of the brand set next to a glass of whiskey on the rocks. Goldsberry refines the setting by placing the bottle and glass on a pristine bright white table cloth.
Once again the artist showcases one of his favorite things in a classic still life painting that he has brushed with the skill of an old master. The oil on canvas is a 30″ x 24″ original oil on canvas.
Grand Memories is the most emotional of the three paintings. Goldsberry comments “My favorite triple orange liquor” and explains that “this painting toasts the last glass in the bottle.
The scene memorializes a bottle of Grand Marnier polished off by the artist and a group of party friends. He signsoff his description with a “cheers” to viewers and an implied invitation to enjoy.
Grand Memories is the most detailed of the three paintings.
The still life is beautifully lighted and detailed. The bottle of Grand Marnier is set upon an embroidered white tablecloth on a dark wooden table. Bright green leaves of a nearby house plant reach for the bottle adding color and interest to the tabletop scene. The 16″ x 20″ still life painting is an original oil on canvas and another wonderful tribute to a favorite brand.
Considering the time and effort it takes to create paintings like these Goldsberry’s choice to showcase these products confirms the power of branding. The artwork is also indicative of the emotional connection between consumer and product.
Those of us who are artistically challenged must settle for enthusiastic wordofmouth to tout our favorite brands but clearly in today’s marketing landscape pictures like these are worth a thousand million AdWords.
The Don an original oil painting depicting the artist’s “favorite tequila” measures 16″ x 20″ and is painted on stretched canvas. The artist fine art painter Robert Goldsberry. The painting is available for sale online at DiscoveredArtists.com .
The Maker’s Mark by artist Robert Goldsberry is a fine art oil painting featuring the artist’s favorite brand of whisky. The canvas measures 30″ x 24″ and is available for purchase directly from the artist at DiscoveredArtists.com.
Last of the Grand Memories by Artist Robert Goldsberry is an original oil on stretched canvas. The painting measures 16″ x 20″ and is available for purchase directly from the artist at DiscoveredArtists.com.
View Robert Goldsberry’s Gallery
About DiscoveredArtists.com
DiscoveredArtists.com is an online art gallery where independent artists show and sell wall art fine art photographs and art objects. It is a curated art gallery where artwork meets collectorquality standards focused on decorative art for home and office. Prices are set by the artists and art is shipped directly from the artist’s studio to the buyer.
About the writer:nbsp;nbsp;The author is Business Development manager for www.DiscoveredArtists.com an online marketplace for buying and selling original artwork. She is focused on promoting the use of original and limited edition artwork for home decorating.
Mission: Original Art for Everyman !
How To Double Your Profits For Your Salon Nail Care
How To Double Your Profits For Your Salon Nail Care And Spa Business
Salon marketing. How to move more retail product
I want to make an accurate statement you are leaving 100 more income on the table! salon marketing is easy if you know what you are doing
and the good news is that you dont need to advertise you simply mazimize what you have from your existing clients. Your existing clients are more likely to buy from you than a new client you gain from advertising
so why dont salons move more product?
Most either dont have a retail section or those that have them dont know how to move product. some hair stylist are paralyzed with fear they think that if they ask thier clients to buy those clients will run away from themnot so! your clients are in need of your advice and direction and it is your obligation to direct them. if the product you are selling works why not recommend it to them?
fact is if you dont do they will go on the internet or some other salon and find a solution to thier problem!
Some hair stylist simply dont know what to say to move product so in this email i am going to tell you exactly what to say….it is so simple if you learn it it will ensure you pocket more money without effort
So in this article I am going to show you a simple salon marketing tip and a simple group of words can help you move retail product and make your hair styling business more profitable.
Now you have to actually use this salon marketing tip to work and you have to practice until it becomes second nature remember it is just a simple set of words that will put money in your pocket
Again Understand that your clients come to you because they trust you and know you! They are actually silently begging to be led they want your advice and direction and they want you to suggest something that will be helpful to them and their hair when they are not in your salon
The average client comes into a salon once a month and will spend on average 100
What if there was a way to bring them in every two weeks and get them to spend an extra 100 at your store are you interested?
Salon marketing is non existent because it is not even defined properly; I define marketing as developing relationship with your client in such a mutual beneficial way that product and services move! This is my definition! Plain and simple
I will break it downa mutual relationship between you and your client that is beneficial to the both of you
On your part you should care enough to help your client get the best hair possible and be able to recommend products that will help them whether or not it is in your interest
And on their part when they see you are helping them honestly and wholeheartedly they tend to pay you and reward you with extra money on services and buying product
it is a winwin situation
To recommend product all you need to do is identify what hair problems they have and recommend something to them something like this
You know you are thinning on top a bit I know of a great product that might help you you might want to try it out
that is all saying this caring statement alone shows that you care about them and want to help if they are interested you would have sold a product lets say you sell
I WANT TO GO OVER THESE WORDS AGAIN SO YOU UNDERSTAND
you are cutting the persons hair and you say “you know it seems your hair is thinning or is dry” you are making an observation. if i go to a doctor and the doctor tell me i am overweight and that i need to exercise i would not be insultedhe is a professional and he is directing me likewise you are a professional and are directing them
next step is “i know of a great product that will help you out would you like to try it
this is a low pressure suggestion they can say no they dont feel pressured it works if you use it
you use a great product like Mira hair oil in your salon and you notice your client has hair loss issuespremature graying hair loss dry hair frizzy hair etc by saying those words above you would have made a 60 sale you pocket 30 now that is money on top of the service they paid you for
you can go a step further in your salon marketing and tell them if you wish I offer an all natural cleaning treatment that will thicken your hair and give you healthy hair it is the Mira hair oil treatment it will cost just 40 and it should be done just twice a month for best results some will take the offer some wont but still you are taking steps to boost profits!
Well they come in twice a month spending an additional 40 each time and leaving a 5 tip each time
Now lets see what you have done
Your normal client comes in once a month and spends 100
Now with what I just showed you they came in twice a month spending an additional 80 on top of the 100 service which is 180 for you
they also tip you 15 for all 3 services and bought a 60 product giving you an income surge of 245 lets take 45 as the cost of business for you this means you pocket 200 your profit level per customer has gone from 100 t0 200a 100 increase in businessdo this to all your clients and you have increased profits by 100. What does this means? It means if you have a 100000 a year business you have taken it to 200000 with no advertising and no effortjust by simply using a simple group of words. That is smart salon marketing.
Implement this simple trick today get Mira hair oil it is available at wholesale prices and try it out just the way I described and see! I will show you exactly how to create a new service for your clients that will bring more profits to you.
About the writer:nbsp;nbsp;If you are interested in more ways to do this email me and I will would be glad to help earn hoe to use Mira hair oil to give you a nice boost in income in your hair stylist business.
Rob Maraby is the author of over 25 self published books on health beauty and marketing! Try Mira hair oil for Free click here and you will not be disappointed