My Marketing tips

Archive for June, 2011

How To Pick The Right Radio Shows To Promote Your Product.

Have you written a book and are searching for ways to promote it? Have you thought about the power of being a guest on radio shows? You can make huge amounts of money by promoting your book through radio shows.

There are almost 11000 radio stations in America. This gives you a huge market in which to promote your book. However most are too small and dont reach very many people. You need to target the big stations.

How do you find information about these radio shows? You need to sign up with the Radio Television Interview Report RTIR. You run an advertisement in this report which allows radio show hosts to find you and book you on their shows. It is mailed to radio hosts and producers.

You should target the big radio shows but how do you determine whether or not a radio show is big? Most radio stations give two pieces of information: Station Market Ranking and Wattage. These numbers can be misleading if you dont know how to interpret them.

Market Ranking is simply the size of the city they broadcast in. NYC has the biggest market ranking. This includes every radio station big or small that transmits in NYC. So the market ranking doesnt tell you enough information.

Wattage denotes how big the radio signal is and how far it reaches. A high wattage doesnt always mean that it has a large audience. The FCC doesnt give much wattage to stations in big cities because they will bleed over into other stations in nearby stations. Therefore big stations may actually have low wattage. Whereas a radio station in the cornfields may have high wattage but really be a small radio station.

In essence the station wattage is usually inversely proportional to the number of listeners they have.

So how do you find the real number of listeners for a radio station? There is a company called Arbitron. Arbiton tracks the numbers and rates radio stations. They sell the ratings information for large sums of money.

What can you offer a radio station host? How can you get them to book you on their show? Radio people are in the business of keeping and getting more listeners. The way they do that is to provide great content. They are always looking for content and guests. The radio stations as a whole need about 10000 guests to fill up their airways. Therefore they need you.

You can sell your book website EBooks CDs DVDs speeches teleseminars etc. You can promote anything you want. You can build your list through radio shows. You can increase the size of your list over night. You build your list by pushing people to your website.

Add radio station promotion as a powerful tool to your publicity campaign. You would be surprised at how much extra income you can earn by being a guest on a radio show.

About the writer:nbsp;nbsp;Matt Bacak began investing his first earnings at the tender age of 12 a young businessman in the making. Now 15 years later Bacak survived failed businesses botched partnerships heavy credit card debt and bankruptcy all in preparation for the accomplishments he has achieved today as a wellestablished Internet millionaire and bestselling author.

For more information visit http://www.powerfulpromoter.com or sign up for his Powerful Promoting Tips at http://www.promotingtips.com

How To Unleash The Power Of Viral Marketing To Drive A Flood Of Targeted Traffic To Your Website P

Viral marketing is one of the most powerful marketing techniques on the Internet. Yet many small Internet entrepreneurs either don’t know what it is or how to use it to effectively promote their website. If you aren’t using applying this incredibly powerful marketing tool then you are missing out on an incredible opportunity to harness one of the most costeffective marketing techniques.

Plus once you’ve launched your viral marketing campaign it practically runs on autopilot. Since it leverages the actions of other people your advertising message spreads even when you aren’t actively promoting it.

There are few types of Internet marketing that can boast both of these features. Search engine optimization Pay Per Click advertising and so many other forms of Internet advertising can be time consuming and costly. Meanwhile viral marketing costs little or nothing to implement and once you get started it can take on a life of its own continuing to drive prospects to your website even when you aren’t actively advertising it.

Viral marketing refers to an advertising technique that is spreads from person to person 8211; much like a real virus. It is wordofmouth advertising at its best.

Some prime examples of include:

• Tellafriend scripts that allow visitors to share a website with other people they know through an email.
• Free ebooks or software that people share with each other because of the value of their content.
• Affiliate programs that pay members to tell others about your product or service.

You don’t have to be an expert author or programmer to create a great viral marketing product. A simple information product which contains valuable information about your niche market or product is all you really need. This can be a simple report that is provided in PDF format.

The key element to making your product truly viral is giving people a reason to pass it along. This might include:

• A way for them to make money 8211; such as by reselling your product.
• Advertising space in your article. This is especially true if you offer some way to rebrand your product. For example an ebook distributed in PDF form could be rebranded with a welcome message and link to the reseller’s website. Ebooks in EXE format can often be branded with special software and might include links or even banner ads.
• Entertainment value 8211; joke sites cartoons and games often work this way. We pass them along simply because they amuse us. This is one of the most common techniques to getting your message spread. Think of all the emails you receive with this type of content or the with links to amusing videos or animations.
• Tug at their “heart strings” 8211; if your report covers a sensitive issue or one that is very personal to many people then they will pass it along because it offers a solution to a common problem. Recall all the emails about 9/11 that were passed around. This can work with any topic that gets people emotional including health issues weight loss and even income related products.

Viral marketing can be a truly powerful part of your advertising campaign especially if you are operating on a shoestring budget. A little effort and creativity are all that you need to get started.

About the writer:nbsp;nbsp;John isthe owner of 1st Make Money Online. If you are looking for help to make money online visit:
Viral Marketing

Four Places Not To Advertise Your MLM Business

Let it be known that a reputable multi level marketing MLM business will do very well to advertise itself in a directory that requires payment for the inclusion. Wise network marketers will see this as a promotion expense that is usually paid out of the advertising budget and the more respected and popular the directory the higher the cost. Yet those serious marketers who are looking to either find a new network marketing opportunity or those in the market for this kind of business for the very first time will be flocking to these information outlets to get the skinny on all things profitable reputable and exciting in the business world.

Interestingly many a network marketer will not look to advertising their business in these directories however and instead will venture into the murky waters of alternate a methodology some of which prove to be rather infested with sharks! Four places not to advertise your MLM business seem to find the biggest draws for those who are promoting their businesses and whether it is ignorance or a willful disregard of the futility of their actions is hard to ascertain at times.

First and foremost: do not advertise your MLM business at the Laundromat grocery store health food store or student union bulletin board. This is not where the movers and shakers of the sales world hang out. In addition business opportunities thus advertised fail to convey a professional air and instead point toward the small home based business entrepreneur desperate for some leads.

The second place comes with a caveat: advertising on the radio is a great idea if and only if you have the funds to run the campaign for at least a full week but preferably a month. Many MLM businesses are advertised during one or two spots and then will never be heard from again. This showcases to the industry insider that the network marketer who commissioned the spot only had enough money in the budget for the limited exposure and thus the business either is not doing as well as it should or is a lot smaller than portrayed.

Avoid faith based publications. Even though you will get a lot of foot traffic it might put you in a precarious situation if your business practices and the religions tenets may suddenly find each other at odds. This will potentially lead to a loss of reputation; a black eye in the faith based community and perhaps even the loss of network marketers you have already recruited.

Last but not least do not advertise your MLM business on the front of a business card which you got for free from the Internet and which requires you to have that business logo and website printed on the back. Not only is this the height of unprofessional conduct but you are actually advertising someone elses business for free! Should this business want to advertise with you then it should be done via an affiliate marketing relationship that is mutually agreed upon. A professional network marketer will not use her or his sales acumen to work for free for others!

For more information on helping you succeed on line click on the link http://www.ResortRescue.net below for your free ebook. This book has many tips for your online success.

About the writer:  John Platania is a network marketer with over 20 years of experience in marketing. He has successfully run 3 different companies and currently operates several internet businesses. You can get your FREE ebook copy to help you finally succeed on line by clicking here: http://www.ResortRescue.net