A Whole New Marketing Mindset
A Whole New Marketing Mindset
Marketing is not bad. In fact its one of the most beautiful things in the world. Sound surprising? By the end of this article you will see how powerful and elegant the tool of marketing can be in your life and business.
Some beginning entrepreneurs have a strong negative reaction against marketing.
Sometimes its because of past negative experiences being sold something they didnt need. Sometimes its a fear of the unknown. But if you want to make a difference and profit from your talents then marketing is your number one way to reach your personal and financial goals.
This new marketing mindset may be a whole new way of thinking for you. It has nothing to do with being pushy. It has nothing to do with trying to pull the wool over your markets eyes.
This radical new marketing approach is about love
The Right Marketing Attitude
Imagine a good friend comes over to your house. You greet them and settle down for a nice chat. Right away they complain they have a very bad headache.
Nowyou know you have aspirin in your medicine cabinet. How could you NOT offer it to them right? You would be on your feet instantly taking action to get them some water and aspirin. It seems impossible for you not to act this way.
Your target market is like a friend with a serious problem and YOU have the solution. How could you NOT offer them the solution? If you know you hold the Golden Key that unlocks the door and sets them free from their problem wouldnt you rush to tell them you have the key that will relieve their pain?
Think of your business card sales copy ads ezine and all other marketing tools as your way of telling a friend your target market that you have a solution that will greatly benefit them. From this perspective marketing isnt something to be ashamed of; Its something you shout from the rooftops!
Just like you wouldnt give a friend anything that doesnt serve their best interest you wouldnt sell your target market anything they dont need too.
Its not about the sale. Its about solving problems any way you can so people are better off. If your product or service is the obvious solution its your duty to tell them. If its not no problem help them find the right solution.
Your mindset as a marketer isnt salesperson; its problem solver.
With the attitude that your target market are like friends youll always do whats best for them even if its not immediately profitable to you. But the amazing thing iswith this attitude youll actually make more money long term.
The Long Term Value of a Client
The old school way of thinking is: Get a client to gain a sale. The new marketing mindset is: Make a sale to gain a client.
If you think marketing is just getting sales then your interest is doing what it takes to close the sale and get money for that one sale. But when you think of marketing as gaining longterm clients then your interest is doing whats best for the client. As a result youll make multiple sales over the lifetime of the client. The difference is enormous. One sale might equal 500. But the total value of a client buying over a lifetime might equal 50000.
When you adopt the new marketing mindset to all your marketing materials the pressure is off you to make the sale or get more clients. Because of your attitude of service over sale youll attract untold clients. Youll find success with your marketing message when you get out of your head and the pressure of marketing. Instead get into the world of your market with an attitude of helping them solve their problems with authentic heartfelt good intention like you would a good friend.
2008 James Roche
About the writer:nbsp;nbsp;James Roche The Info Product Guy helps soloentrepreneurs makemoremoney get more clients and enjoy more freedom. He has helped hundreds of small business owners create market and sell their information products. Get his free 7Day Audio eCourse Behind the Curtain Strategies to Double Your Sales and Revenue
Go here ==> http://www.doubleyoursalesandrevenue.com
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